2021 Programme

Digital Edition

The International Women in Travel and Tourism Forum first came together as a result of a panel discussion in late 2018, moderated by Women in Travel cic and attended by industry leaders Carnival UK, Visit Iceland/Promote Iceland, Intrepid Group and by the First Lady of Iceland, Eliza Reid.

The panel recognised the need for an international and inclusive platform for women and like-minded men to come together to discuss ways to accelerate diversity and inclusion in the travel and tourism sector.

In 2021 the Forum is more relevant than ever due to the events that over the last 18 months have impacted the sector globally. The industry needs radical rethinking and with the Forum we hope to contribute to its recovery and longer term success.

We are very proud of this exceptionally engaging programme, that over 5 days and 5 main themes will provide stimulating discussion and actionable solutions. This year as well as key notes, panels and mentoring we bring you further innovations such as Talks4Travel, In addition, an exciting, virtual social programme will be available to those able to engage on the Saturday.

Every day is dedicated to a different topic as follows:

Day 1 - Monday 10th May

TAKING STOCK OF WHERE WE ARE AND GETTING READY FOR RECOVERY

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
14.00 to 14.05Opening Welcome + Introducing Conference Chair
14.05 to 14.15Welcome by Chair and Overview
14.15 to 15.15KEY NOTE on REGENERATIVE LEADERSHIP Followed by Q&A
  • Laura Storm, Founder of Regenerators, co-author of Regenerative Leadership and WEF Young Global Leader
  • Moderated by Sophie Griffiths, Editor, TTG & Founder of TTG LGBT

15:15 to 15:20 – Short break with video showcase

15.20 to 16:202020: THE YEAR THAT CHANGED THE INDUSTRY [AND WOMEN] FOREVER! 

In 2019 travel and tourism had been on a growth trajectory for over a decade and was generating 1 in ten jobs worldwide as well as 10% of total GDP according to the World Travel and Tourism Council. Then came 2020 and the industry grounded to a halt – with women being the most widely and deeply affected (job wise; care-wise; health-wise and more).

  • In 2021 we must now ask the question: how has 2020 impacted the travel and tourism industry, and women working within it, globally?
  • What have we learnt as women and as leaders and what matters?
  • What do we want to retain and what must be ditched forever?
  • What do we want the industry to be like in the next 10 or 20 years?
  • Moderated by Lucy Huxley – Editor in Chief Travel Weekly Group
16:20 to 16:30Recap and Close of Day 1

Day 2 - Tuesday 11th May

BUILDING A BETTER FUTURE FOR ALL IN TRAVEL AND TOURISM

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.30 to 14.15‘Talks4Travel’
Showcasing innovative ideas/projects for women empowerment
  • Please refer to the specific page
13.15 to 14.15Parallel Session for D&I Leaders
  • Hosted by WIT CIC – By Invitation
14.15 to 15.15WOMEN CHANGING TRAVEL AND TOURISM: ENTREPRENEURS, SOCIAL IMPACT AND LOCAL COMMUNITIES  

In 2020 women have played a central role in keeping communities together. The travel and tourism sector has witnessed greater collaboration, stronger community building, widespread innovation and greater focus on inclusion and social justice.

How can we build on this positive outcomes to ensure the industry continues to thrive with all women and all individual at its core?

15:15 to 15:20 – Short break with video showcase

15.20 to 16.20CASE STUDY
‘Travel Local – Empower Global’ 

In 2020 3 vulnerable and unemployed women were trained by Intrepid Travel in collaboration with Women in Travel cic to become tour guides in London. The project was launched on IWD 2021 to great acclaim.
This has been a journey of love, passion and commitment from all parties involved that has produced outstanding results.  Most importantly the project is highly replicable for women around the world and this panel will provide an opportunity to gain insights into the project and how it has changed the lives of all 3 ladies involved.
** don’t forget** As part of the social programme on SATURDAY 15 you may be able to experience one of these tours!  
16:20 to 16:30Recap and Close of Day 2

Day 3 - Wednesday 12th May

TALENT THROUGH A GENDER AND INCLUSION LENS

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.15 to 14.15‘YOUNG, FEMALE AND TECH’ PANEL 

The representation of females in the (travel) technology sector still has a long way to go. A recent Tech Nation report that looked into diversity in UK tech companies revealed that 77% of tech director roles are filled by men; only 19% of the tech workforce are women and this figure is as low as 3% and 5% for black and Hispanic women and Asian women.
Research by PwC also says that only 3% of females think that technology is their first choice and only 16% of females are suggested to consider technology as a career versus 33% of males. . Globally 54% of women say that the pandemic is making it harder for them to break into the tech industry and in the pandemic women in the tech industry were twice as likely to be furloughed or laid off than their male counterparts. So how do our panelists choose a career in technology and travel from day1? And why should you also consider this opportunity and what are the benefits and the opportunities?

If you are seeking to work in travel and are thinking technology is not for you, please think again and join us for this insightful panel featuring up-and-coming leaders from the world of technology and travel!

14.15 to 15.15CAREERS, AI, TECHNOLOGY AND TRAVEL: HOW DO WE ENSURE THAT ALL WOMEN ENJOY THE AVAILABLE OPPORTUNITIES? 

Travel is increasingly reliant on technology at every levels. In 2020, we have seen technology taking centre stage in our workplace and even the most reluctant amongst us have succumbed to the use of Zoom, digital platforms and other tech.

Women in travel technology however remain an oddity. Specifically, women do not associate travel and tourism with technology and often perceive technology as being outside their comfort zone.Yet, it is well known that technology enables a more equitable recruitment process that benefits all women

Our distinguished panel will address what can be done to change the perception and promote travel tech careers and how we can use technology to empower women.

15:15 to 15:20 – Short break with video showcase

15:20 to 16:20CASE STUDY: Driving results through diversity and leadership development 

Learn how ATPCO, who provides the world-leading airline software for pricing and shopping data to airlines, GDSs, travel agencies, and tech companies, has accelerated their focus on adding more diversity to their talent to drive results.

Let’s talk inclusion, diversity, and leadership. Join ATPCO’s travel leaders and change makers as they share how they are driving results through different programs including Lead From the Front, Women in Technology, and multiple grassroots initiatives. Hear their stories focusing on mentoring, creating leadership opportunities, and developing a more inclusive community to drive better business decisions.

You’ll walk away with tangible steps on how to apply those tactics at your organization and get inspired.

16:20 to 16:30Recap and Close of Day 3

Day 4 - Thursday 13th May

HOW DO WE BUILD AN INCLUSIVE TRAVEL AND TOURISM INDUSTRY?

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.00 to 14.00Allyship Curate

Travel and tourism by its intrinsic nature is all about connecting people from across the globe and we often say that people and culture is at the heart of a destination. So by its very nature the travel industry should be leading the charge for diversity and inclusion, but as you delve deeper this is not reflected in the travel companies and travel media who promote the world around us.

Following the tragic death of George Floyd in Minneapolis, USA in May 2020 and subsequent BLM movement, recycled conversations around racial inequality, social injustice, structural and institutionalised racism against People of Colour have been sparked. With only one in 33 leaders in the travel, hospitality and leisure industries in the UK identifying as being from a Black, Asian or minority ethnic (BAME) background, as compared to 1 in 8 in the UK population, it’s time to push diversity in the travel industry to the top of the agenda as we rebuild and reimagine a better travel industry.

To have the most successful and well-rounded travel industry, representation of minority groups within the industry must improve. To invoke this change, the majority must help, support and advocate for the minority. If engaged correctly, allies hold the power and the key to stimulate positive change.

13.15 to 14.15WORKSHOP – #IAMREMARKABLE
The I am remarkable workshop aims to empower women by helping them articulate their ‘achievements’
  • Hosted by Google
  • Pre-registered attendees
14.15 to 15.15PANEL Diversifying Travel

With an increased awareness and value placed on diversity and inclusion, this panel will explore what inclusive marketing looks like and why striving for this is part of the wider sustainability conversation. This panel will explore how travel brands and destinations can connect and engage better with diverse audiences, through authentic meaningful communications with case studies and insights from the industry. Following the #MeToo and #BlackLivesMatter movements, there has been a lot of discussion around diversity, and inclusion but we will also explore the need for the diversity and inclusivity conversations to consider every aspect, including age and accessibility.

  • Nawar Najeeb – Industry Manager of Travel , Google
  • Albert Kimbu – Senior Lecturer, Tourism, University of Surrey
  • Jamie-Lee Abtar – Executive Director for Bame, Women in Travel cic
  • Cecelia Adjei – Global Brand Partnerships Manager, VisitBritiain, VisitEngland
  • Moderated by Juliet Kinsman – Sustainability Editor, Conde Nast Traveller and Founder, Bouteco

15:15 to 15:20 – Short break with video showcase

15.20 to 16.20PANEL – HOW CAN WE CREATE INCLUSIVE DESTINATIONS?

Access, skin-colour, social justice, religion, health, sexual orientation, all these and more can be reasons to discriminate travellers, Therefore destinations will be increasingly scrutinised as to how well they welcome visitors and deal with unwanted risk. Those who do not, will ultimately lose reputation and tourism dollars. But how do we ensure that destinations are safe and enjoyable for every traveller?

16:20 to 16:30Recap and Close of Day 4

Day 5 - Friday 14th May

 

THEME – USING MENTORING TO EMPOWER YOURSELF AND YOUR CAREER

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.30 to 14.15Mentoring Curate
Most of us know that mentoring is very important to our professional life as individuals and organisations. However not many of us know how to go about using mentoring to empower ourselves, how to implement mentoring in organisations or even how we can find a mentor for ourselves. In this session you will be provided with practical knowledge on mentoring and tips to develop successful mentoring relationships.
13.15 to 14.15Roundtable – Male Allyship
  • By Invitation
  • Daniel Pearce, CEO and Owner of TTG Media
  • Hugh King, Director of Business Development, UK & Europe, Battleface
14.15 to 15.15EXPERT TALK 

“Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work”

There’s never been more discussion around diversity and inclusion in the workplace. From gender pay gaps and the #MeToo movement to Black Lives Matter, it seems that every organization has finally recognised that lasting change needs to happen. Various studies show that the most successful and productive senior management teams are those which are truly diverse and eclectic. Yet there remains only 11 female CEOs of FTSE 100 boards, and only 10 BAME people working in leadership roles across companies in the FTSE 100. While there has been a clear shift in attitudes, actual progress towards more inclusive workspaces has been excruciatingly slow and, in some cases, has grinded to a halt. Following extensive research and interviews at over 200 international businesses, Kathryn Jacob, Sue Unerman and Mark Edwards will discuss both, why the missing element to diversity is more men getting involved and the tool to turn the men in power into allies as we battle discrimination, harassment, pay gaps, and structural racism and patriarchy at every level of the workplace. The lessons in this book will help us work together to build a better workplace where everyone feels they belong.

Belonging has been called ‘the most important business book of the year’ by Esquire magazine

https://instagram.com/BelongingBook

15:15 to 15:20 – Short break with video showcase

15:20 to 16:20REVERSE MENTORING 

Last year in Iceland we launched reverse mentoring sessions that proved extremely valuable to all participants. Join us again today for the possibility to talk and swap experiences with senior travel and tourism leaders who want to hear from you!
Please note that you will be assigned automatically to a mentoring table and will have the opportunity to talk to the group in a close environment.

  • Preregistered Attendees Breakout rooms
16:20 to 16:30
    • Recap and Close of Day 5
    • Key learnings from the week
    • Outcomes & New Projects
    • Social programme

Day 6 - Saturday 15th May

VIRTUAL / IN PERSON TOURS by Intrepid

TimeActivitiesSpeakers
All DayAs part of our social programme you will experience Ethiopia for New Year’s Day ! Join guide Sefanit, an Ethiopian woman from the social enterprise Women in Travel, as she virtually welcomes you into her London home for an interactive, holiday-inspired culinary class. Learn about Ethiopian culture as you prepare dishes that are traditionally served at Ethiopian New Year’s — but in our case, can be enjoyed year-round!Note: There are 16 places available, 8 places on the tour starting at 5PM and 8 on the tour starting 7PM London time. Places will be allocated on a first-come-first-served basis. Please remember to check the corresponding start time for your time zone. Your email confirmation will be in London local time. 

To book the tour as a IWTTF attendee please watch out for emails on Friday 7