2021 Programme

Digital Edition

The International Women in Travel and Tourism Forum first came together as a result of a panel discussion in late 2018, moderated by Women in Travel cic and attended by industry leaders Carnival UK, Visit Iceland/Promote Iceland, Intrepid Group and by the First Lady of Iceland, Eliza Reid.

The panel recognised the need for an international and inclusive platform for women and like-minded men to come together to discuss ways to accelerate diversity and inclusion in the travel and tourism sector.

In 2021 the Forum is more relevant than ever due to the events that over the last 18 months have impacted the sector globally. The industry needs radical rethinking and with the Forum we hope to contribute to its recovery and longer term success.

We are very proud of this exceptionally engaging programme, that over 5 days and 5 main themes will provide stimulating discussion and actionable solutions. This year as well as key notes, panels and mentoring we bring you further innovations such as Talks4Travel, In addition, an exciting, virtual social programme will be available to those able to engage on the Saturday.

Every day is dedicated to a different topic as follows:

Day 1 - Monday 10th May

TAKING STOCK OF WHERE WE ARE AND GETTING READY FOR RECOVERY

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
14.00 to 14.05Opening Welcome + Introducing Conference Chair
14.05 to 14.15Welcome by Chair and Overview
14.15 to 15.15KEY NOTE on REGENERATIVE LEADERSHIP Followed by Q&A
  • Laura Storm, Founder of Regenerators, co-author of Regenerative Leadership and WEF Young Global Leader

15:15 to 15:20 – Short break with video showcase

15.20 to 16:202020: THE YEAR THAT CHANGED THE INDUSTRY [AND WOMEN] FOREVER!

In 2019 travel and tourism had been on a growth trajectory for over a decade and was generating 1 in ten jobs worldwide as well as 10% of total GDP according to the World Travel and Tourism Council. Then came 2020 and the industry grounded to a halt – with women being the most widely and deeply affected (job wise; care-wise; health-wise and more).

  • In 2021 we must now ask the question: how has 2020 impacted the travel and tourism industry, and women working within it, globally?
  • What have we learnt as women and as leaders and what matters?
  • What do we want to retain and what must be ditched forever?
  • What do we want the industry to be like in the next 10 or 20 years?
16:20 to 16:30Recap and Close of Day 1

Day 2 - Tuesday 11th May

BUILDING A BETTER FUTURE FOR ALL IN TRAVEL AND TOURISM

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.15 to 14.15‘Talks4Travel’
Showcasing innovative ideas/projects for women empowerment
  • Please refer to the specific page
13.15 to 14.15Parallel Session for D&I Leaders
  • Hosted by WIT CIC – By Invitation
14.15 to 15.15WOMEN CHANGING TRAVEL AND TOURISM: ENTREPRENEURS, SOCIAL IMPACT AND LOCAL COMMUNITIES  

In 2020 women have played a central role in keeping communities together. The travel and tourism sector has witnessed greater collaboration, stronger community building, widespread innovation and greater focus on inclusion and social justice.

How can we build on this positive outcomes to ensure the industry continues to thrive with all women and all individual at its core?

15:15 to 15:20 – Short break with video showcase

15.20 to 16.20CASE STUDY
‘Travel Local – Empower Global’
16:20 to 16:30Recap and Close of Day 2

Day 3 - Wednesday 12th May

TALENT THROUGH A GENDER AND INCLUSION LENS

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.15 to 14.15‘YOUNG, FEMALE AND TECH’ PANEL
  • Dr Mariana Aldrigu – University of Sao Paulo, Board Chair Consehlo Turismo Fecomercio SP
14.15 to 15.15CAREERS, AI, TECHNOLOGY AND TRAVEL: HOW DO WE ENSURE THAT ALL WOMEN ENJOY THE AVAILABLE OPPORTUNITIES? 

Travel is increasingly reliant on technology at every levels. In 2020, we have seen technology taking centre stage in our workplace and even the most reluctant amongst us have succumbed to the use of Zoom, digital platforms and other tech.

Women in travel technology however remain an oddity. Specifically, women do not associate travel and tourism with technology and often perceive technology as being outside their comfort zone.Yet, it is well known that technology enables a more equitable recruitment process that benefits all women

Our distinguished panel will address what can be done to change the perception and promote travel tech careers and how we can use technology to empower women.

15:15 to 15:20 – Short break with video showcase

15:20 to 16:20CASE STUDY: Driving results through diversity and leadership development 

Learn how ATPCO, who provides the world-leading airline software for pricing and shopping data to airlines, GDSs, travel agencies, and tech companies, has accelerated their focus on adding more diversity to their talent to drive results.

Let’s talk inclusion, diversity, and leadership. Join ATPCO’s travel leaders and change makers as they share how they are driving results through different programs including Lead From the Front, Women in Technology, and multiple grassroots initiatives. Hear their stories focusing on mentoring, creating leadership opportunities, and developing a more inclusive community to drive better business decisions.

You’ll walk away with tangible steps on how to apply those tactics at your organization and get inspired.

16:20 to 16:30Recap and Close of Day 3

Day 4 - Thursday 13th May

HOW DO WE BUILD AN INCLUSIVE TRAVEL AND TOURISM INDUSTRY?

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.00 to 14.00Allyship Curate 

Travel and tourism by its intrinsic nature is all about connecting people from across the globe and we often say that people and culture is at the heart of a destination. So by its very nature the travel industry should be leading the charge for diversity and inclusion, but as you delve deeper this is not reflected in the travel companies and travel media who promote the world around us.

Following the tragic death of George Floyd in Minneapolis, USA in May 2020 and subsequent BLM movement, recycled conversations around racial inequality, social injustice, structural and institutionalised racism against People of Colour have been sparked. With only one in 33 leaders in the travel, hospitality and leisure industries in the UK identifying as being from a Black, Asian or minority ethnic (BAME) background, as compared to 1 in 8 in the UK population, it’s time to push diversity in the travel industry to the top of the agenda as we rebuild and reimagine a better travel industry.

To have the most successful and well-rounded travel industry, representation of minority groups within the industry must improve. To invoke this change, the majority must help, support and advocate for the minority. If engaged correctly, allies hold the power and the key to stimulate positive change.

13.15 to 14.15WORKSHOP – #IAMREMARKABLE
The I am remarkable workshop aims to empower women by helping them articulate their ‘achievements’
  • Hosted by Google
  • Pre-registered attendees
14.15 to 15.15PANEL Diversifying Travel 

With an increased awareness and value placed on diversity following the #MeToo movements and the events surrounding #BlackLivesMatter there has been a lot of discussion around diversity, inclusion and what does good, inclusive marketing that reaches diverse audiences looks like. This panel will explore how travel brands and destinations can connect and engage with diverse audiences, building authentic brand partnerships as well as case studies and insights from the industry.

15:15 to 15:20 – Short break with video showcase

15.20 to 16.20PANEL – HOW CAN WE CREATE INCLUSIVE DESTINATIONS?  

Access, skin-colour, social justice, religion, health, sexual orientation, all these and more can be reasons to discriminate travellers, Therefore destinations will be increasingly scrutinised as to how well they welcome visitors and deal with unwanted risk. Those who do not, will ultimately lose reputation and tourism dollars. But how do we ensure that destinations are safe and enjoyable for every traveller?

16:20 to 16:30Recap and Close of Day 4

Day 5 - Friday 14th May

THEME – USING MENTORING TO EMPOWER YOURSELF AND YOUR CAREER

TimeActivitiesSpeakers
13:00 to 17:00VIRTUAL NETWORKING DIGITAL BOOTHS
13.15 to 14.15Mentoring Curate
Most of us know that mentoring is very important to our professional life as individuals and organisations. However not many of us know how to go about using mentoring to empower ourselves, how to implement mentoring in organisations or even how we can find a mentor for ourselves. In this session you will be provided with practical knowledge on mentoring and tips to develop successful mentoring relationships.
13.15 to 14.15Roundtable – Male Allyship
  • By Invitation
  • Hugh King, Director of Business Development, UK & Europe, Battleface
14.15 to 15.15EXPERT TALK 

The key to transforming and maintaining diversity, inclusion and equality at work

We will hear from Sue Unerman, Author of ‘the most important business book of the year’ (Esquire)

‘An important book for anyone who wants to attract and keep diverse talent’ Jan Gooding, Former Chair, Stonewall

  • Sue Unerman – Author; Chief Transformation Officer, Mediacom
  • Q&A moderated by Toby Horry, Group Brand Director, TUI

15:15 to 15:20 – Short break with video showcase

15:20 to 16:20REVERSE MENTORING
  • Preregistered Attendees Breakout rooms
16:20 to 16:30
    • Recap and Close of Day 5
    • Key learnings from the week
    • Outcomes & New Projects
    • Social programme

Saturday 15th May – VIRTUAL / IN PERSON TOURS by Intrepid