Alessandra Alonso

Alessandra Alonso

Founder, Women in Travel

Alessandra is the founder of women empowerment focussed,social enterprise Women in Travel (CIC). A senior professional with 20 years of experience in and around the Travel, Tourism and Hospitality industry,Alessandra started her career as a trainee in Tourism at the EuropeanCommission and progressed to increasingly more senior roles at WTTC and KPMG where she established Travel and Tourism as a key division.  In those years she developed a passion for supporting women and later in 2004 co-founded diversity consultancy Shine and the Shine Awards, the first British awards for  Women’s Achievement in Travel, Tourism and Hospitality. In 2017 Women in Travel was born and is now growing from strength to strength with events, mentoring and social impact recruitment services at its heart. Alessandra’s gender leadership has long been recognised and she now serves on the UKHospitality diversity committee; she is a fellow of the School for Social Entrepreneurs and the Royal Society for the Arts; in 2019 has been identified as one of the top 100 women in social enterprise by the NatWest WISE100 and is a finalist in the 2019 UK Social Enterprise Awards. Alessandra is a qualified coach –mentor for performance in the workplace.

“Gender diversity and broader inclusion are critical business issues for the travel and tourism sector worldwide which Women in Travel advocates for and supports wholeheartedly through its mission. Many initiatives exist at local level, but the need to come together on an international platform was both important and urgent so that, we can further our knowledge and learn from each other. Women in Travel is delighted to have contributed to the launch of IWTTF and looks forward to engaging with its international participants.”