Tolene van der Merwe (she/her)

Tolene van der Merwe (she/her)

Director: UK & Ireland, Malta Tourism Authority

Tolene joined the Malta Tourism Authority in 2019 as Director: of the UK & Ireland. Responsible for the marketing and brand management in the UK & Ireland for the Maltese Islands. She and her team in London work closely with the travel trade to educate and help them inspire travellers to book a trip to the islands. With over 25 years experience in the tourism industry, Tolene has also held the role of Hub Head in UK & Ireland for South African Tourism, Director of a hotel representation company, Product Manager for an outbound Tour operator and Sales Manager for a hotel group.


These awards are a great way to celebrate the incredibly talented women in our industry. It is an honour to be surrounded by so many wonderful women that we can all learn from.

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