Tolene Van der Merwe

Tolene Van der Merwe

UK & Ireland Director, Malta Tourism Authority

Tolene is a senior marketing and operations professional with extensive experience in Marketing, Brand Management and Business Development. She has a proven track record of effective and successful creation of marketing strategies, exceeding sales targets, and leading teams.

An effective leader and decision maker, she is an outstanding team player as well as a leader who can coach and collaborate on achieving goals with clear direction. Her experience ranges from hospitality to tourism marketing. She is a passionate advocate for diversity and inclusion and has introduced award winning LGBTQ+ campaigns since taking up her role as Director at the Malta Tourism Authority

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