Terri McCollin (she/her)

Terri McCollin (she/her)

Former Executive Director, Public Relations Global, Preferred Travel Group

Terri McCollin has over 15 years of progressive experience specializing in public relations and corporate communications across the travel, hotels, luxury lifestyle, and retail sectors. In her most recent role as Executive Director of Global Public Relations for Preferred Travel Group’s flagship brand, Preferred Hotels & Resorts, her responsibilities included leading an international team of public relations and social media specialists; developing and executing regional and global integrated communication strategies for the parent company, the hotel brand, and its guest loyalty program, I Prefer Hotel Rewards.

Other career milestones include launching LUSH – the trailblazing British handmade cosmetics brand – in France, Belgium, and Luxembourg, and progressive account management roles at luxury travel and lifestyle PR agencies in London where she represented tourism boards, airlines, luxury hotel collections, and wellness brands. Terri is a Chartered PR Practitioner with CIPR. In November 2023, she was honoured by The PR Net with a ‘Marcomms’ Most Influential’ award.


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