Aizaz Sheikh

Head of Brand, Content & Community, TourRadar

An enthusiastic marketing and communications leader, Aizaz Sheikh is a creative and strategic marketer, with a deep passion for responsible travel and servant leadership.

Adept at harnessing emerging technologies and digital trends, Aizaz builds high-performing teams to grow audiences and build community.

Aizaz has spent much of the last decade at G Adventures, a global leader in adventure travel. He grew the Canadian region before taking over in a global role, where all sub-brands and global partnerships reported in to him.

He’s recently taken a new role at TourRadar. As Head of the Community, Aizaz is responsible for overarching strategy and execution for key audiences and channels across the company.


This answer starts with quite a personal reason. Having been raised by a single mother, I am a strong advocate for equity for women in the workplace. In addition, I identify as BIPOC, so am aware of the struggles other elements of diversity face, and the value a diverse workforce brings.

What’s more, my values strongly align with using travel, tourism and hospitality to drive positive change around the world. In fact, from my 6.5 years at G Adventures, this is the biggest lesson I will take for the rest of my life.

In closing, I am honoured to be a speaker and provide allyship on behalf of TourRadar.

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