Communications Director, Hopscotch Netherlands
Ninette is Communications Director at Hopscotch Netherlands, where she leads communications and reputation strategies for international brands across tourism, hospitality, aviation, food and beverage, and lifestyle. As part of the international Hopscotch network, the agency combines local market expertise with a global perspective, helping brands build their reputations through meaningful stories and culturally relevant communications.
At the heart of her work is the belief that the stories brands tell should reflect the diversity of the people and communities they hope to reach. Having lived in Canada and the UAE, and now working in the Netherlands with clients from around the world, Ninette has experienced first-hand how culture shapes the way messages are understood. This has made cultural sensitivity and inclusion fundamental to her daily approach.
As a judge, Ninette brings an international communications lens, strategic curiosity and a healthy dose of creativity. She is particularly interested in initiatives that embed inclusion in everyday decision-making and create tangible impact.
Quote:
“These awards are important because they celebrate organisations and individuals who work every day to make the world a more inclusive place. We should never underestimate the impact we can have, and these awards provide an opportunity to recognise progress and share ideas across the industry. I would encourage anyone considering applying to do so, because sharing your work might be exactly what inspires others to take action!”