Managing Director at Originative Capital
Abeer specializes in the Cultural, Creative, and Tourism Industries (CCTI). She has over 15 years of experience in strategy, project management, research, and marketing spanning media and entertainment, culture, tourism, design, and the arts. She recently founded Originative Capital to promote and advocate for entrepreneurship in these sectors with a focus on the Middle East and Africa.
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Tourism is important for diversified economies in the GCC and women have a central role to play. Since females represent 54% of global sector employment (UNWTO), this event puts the spotlight on women policymakers, industry leaders, investors, and entrepreneurs to spark conversations and collaborations that build a sustainable and inclusive travel industry in the region.