Head of Marketing at Not in the Guidebooks
Jamie-Lee Abtar is Head of Marketing at Not in the Guidebooks, where she drives brand, marketing and partnership strategy for immersive, sustainable travel experiences and supports industry change through the company’s B Corp committee. A dynamic marketing strategist with 15+ years in the travel industry, she has held roles at Intrepid and the Caribbean Tourism Organisation. As an ITT Future You ambassador, she regularly speaks at universities and colleges encouraging students to pursue careers in the travel industry. Her insights appear in publications like Forbes and Harper’s Bazaar. Her upcoming book, Strategic Branding in Tourism: Build and Elevate Your Travel Brand Identity, is set for release in December 2025.
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Promoting DEI in Travel: IWTTF serves as a vital platform for advancing Diversity, Equity, and Inclusion within the travel and tourism industry through its curated discussions and panels. Recognition of Excellence: The introduction of the IWTTF Awards highlights outstanding contributions to DEI, fostering progress and innovation while garnering widespread support within the sector. Empowering Women: Through initiatives like the Male Allyship Network, IWTTF empowers women by providing visibility, confidence, and skills essential for success in the travel industry.