Mariette Du Toit-Helmbold

Mariette Du Toit-Helmbold

Southern Africa / Tourism Strategist

Mariëtte du Toit-Helmbold established Destinate, a strategic communications and destination marketing agency in 2013. Mariëtte was CEO of Cape Town Tourism for 10 years, and has more than 25 years practical tourism and marketing experience. She is also in demand internationally as a speaker on tourism, trends in marketing and the role of digital and social in destination and tourism marketing.

Mariette has played an instrumental role in promoting Cape Town both within South Africa’s borders and internationally. As a result of her leadership, our destination has secured widespread critical acclaim amongst travellers. As CEO of Cape Town Tourism, she was integral in defining a brand for our destination, setting a vision for our tourism industry and taking our offering global. She did all of the above with a deep sense of commitment and creativity. – Alan Winde, Premier of the Western Cape