Director Visit Iceland at Promote Iceland
Inga Hlín Pálsdóttir has been an integral part of branding and promotion for Iceland for over a decade, now as the Director of Visit Iceland at Promote Iceland. Promote Iceland is a public-private partnership established to lead the promotion and marketing of Iceland in foreign markets and stimulate economic growth through increased export. Visit Iceland is the destination marketing office for Iceland and works under the brand of Inspired by Iceland. Inga serves on the board of NATA – North Atlantic Tourism Association and is a part of the reference group to the Nordic Council of Ministers on Nordic branding. She’s given numerous presentations internationally on the topics and writes regular articles.