CEO Pink Iceland
Eva María is an entrepreneur with over two decades of experience of working in tourism, hospitality and event planning. She is the founder and co-owner Pink Iceland, Iceland’s first and foremost award-winning LGBTQIA+ travel and wedding company. Since it was founded seven years ago, Pink Iceland has grown to become Iceland’s biggest wedding planning service with over 550 destination weddings under its belt – but never wavering from its queer sensibility, stance, branding values and honest business approach. Eva María has taught Innovation in Tourism courses at the University of Iceland and mentored aspiring entrepreneurs where she is quick to give away her secrets to success. Her passions lie deeply within the queer community and for seven years, she was chairwoman of Reykjavík Pride, the first woman to head the organization.
“I’m passionate about tourism, nature and human rights. Tourism is a global industry and I believe that it’s the ideal platform in shaping diversity, inclusion & sustainability internationally. Tourism is a business built on human interaction and human capital – it’s an ecosystem where equality, respect and sustainability must be a crucial part of its existence.”