Eliza Reid

First Lady of Iceland

Eliza Jean Reid, the First Lady of Iceland, is active in the promotion of gender equality. She has a background in journalism, specifically travel writing, and was editor of Icelandair’s in-flight magazine for several years. In 2017, Eliza was named a United Nations Special Ambassador for Tourism and the Sustainable Development Goals, and is patron of numerous organizations in Iceland, including the United Nations Association Iceland and the national chefs’ association. Eliza is Co-Founder of the acclaimed Iceland Writers Retreat. She has degrees from the University of Toronto and Oxford University.

“I am looking forward to taking part in the first International Women in Travel & Tourism Forum to help bring attention to the invaluable contributions of women in this growing sector.”