CEO Katla DMI & Chairman of SAF (The Icelandic Travel Industry Association)
Education: Tourism management, University of applied sciences in Munchen
Teaching: Kópavogur Junior College and the University of Iceland
Own business since 1997, Katla Travel GmbH, Katla DMI ehf and Viator ehf
Chairman of SAF since 2018
“I have agreed to take part in the 1st International Women in Travel & Tourism Forum because travel and tourism has almost twice as many female employees than other sectors. Yet, we need a much stronger representation of women in leading position around the world.
Travel and tourism need more women in the lead, as it would contribute to diversity, innovation and definitely a better allover performance.”