Director and Head of Marketing - ATPCO
Beth leads marketing for ATPCO Routehappy, with a focus on data-driven strategies that deliver value to more than 500 airline and channel customers. She has 15+ years of experience across the airline industry, big tech, consulting, and international finance, with a passion for developing leaders who can combine data with creativity to create happier customer experiences – both digital and in-person. Beth launched ATPCO’s first women in technology program, Lead from the Front, aimed at improving executive decision-making by identifying fresh perspectives and strong leaders who could grow into senior management and big data and technology roles. She holds degrees from Boston University, University of Cambridge, and James Madison University.
“The International Women in Travel & Tourism forum’s purpose, to drive meaningful discussion on diversity & inclusion, is simply good business. The more we invest in growing the ranks of smart, capable leaders who bring unique perspectives to the table, the more the travel industry will grow.”