The Adventure Travel Trade Association (ATTA) is a vital leadership voice and partner for the adventure travel industry around the world. ATTA’s mission is to inspire, connect and enable a diverse global travel community to deliver experiences that protect natural and cultural capital and create shared economic value.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.The ATTA offers its community and partners a deep portfolio of strategic solutions and a robust ecosystem of events around the world. With specialized expertise in research, education, media and promotion, ATTA offers valuable support for managing a broad set of challenges across many areas of tourism business.