CEO, Conscious Travel
Anna Pollock has over 45 years’ experience as a consultant, strategist, speaker, serving tourism and hospitality with a focus on destinations and small business. Described as an irrepressibly curious, “big picture” thinker, winner of a national “visionary award” and recognised internationally as an inspirational speaker, her strength derives from an ability to dig beneath surface trends to help her clients make sense of the real drivers of change and develop the capacity to develop innovative responses. Anna founded Conscious Travel ten years ago to investigate alternative models to mass industrial tourism and she is now recognised as a leader in the application of regenerative approaches to travel and hospitality.